Copywriting

Terminix Script

This script is based on the company Terminix. We were required to writing a 30 second commercial for the class. The video was aimed towards a 18 to 45 demographic for network TV and YouTube.

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Muddy’s Bake Shop Ads

The project required the creation of three conceptual ideas for a company that would appeal to its target audience. I chose Muddy’s Bake Shop for my ads on. I included a visual idea, headline, subhead, body copy and call to action for each ad.

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Peaceful Settings Ads

This project required the creation of two print ads for a construction company called Peaceful Settings . I included a visual idea, headline, subhead, body copy and call to action for each ad. In addition, I added a video idea for each of the print ads as well. The print ad ideas were based on Peaceful Settings’ pergolas.

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Garibaldi’s Pizza Website

This assignment required a website review of the Garibaldi’s Pizza website. I analyzed the current website and included ways in which it could be improved. I then described how I would design the website.

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Video Script

This was an in-class practice video script. We were required to choose an already created video ad and write out the v/o, supers and visuals/fx that were in it.

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Row House Campaign

This project required doing a campaign for the company Row House, as well as digital marketing emails for it. I was required to advertise the company and describe how I would create emails in which someone got a membership with Row House.

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